“THE DOLLARIZATION DISCIPLINE demystifies the often misused term ‘value,’ and shows how to become a thought partner and sell the true worth of your offering. This book will pay for itself many times over.”

Anthony Parinello
Bestselling Author of
SELLING TO VITO

“GE people realize that our job is to help our customers make money. Dollarization thinking
helps us do that.”

Damian A. Thomas
General Manager & Corporate Sales Leader
GENERAL ELECTRIC COMPANY

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Author Links
www.rcgregory.com
www.foxandcompany.com